AUG 11 was born from a moment that struck like lightning, but its roots trace back to August 11th 2003—my little sister Isabell’s birthday. At the lowest point of my life, facing jail time and unsure of who I was becoming, a single word from her cut through the chaos and changed everything. That moment sparked a fire in me that’s still burning. These hats carry that story—of resilience, redemption, and a love so deep, it brought me back to life.